Brand Positioning and Identity

Initial brand discovery meetings helped us uncover key customer personas and how to effectively position Sizing Solutions as the go-to consultants in their field. Their core message of ‘Setting Standards in Engineering’ was formed around their commitment to improving the efficiency and productivity of their customer’s businesses. Combining the company's initials and elements from the flow diagrams in their FluidFlow software we developed a unique brand identity that represents a mark of standards within the engineering industry.

Brand Standards

We created a set of brand guidelines that ensures the visual identity works consistently across a number of platforms. The guidelines cover how to use the logo, typography, colours and imagery effectively and consistently for both print and web use.

Web Design

Further to developing Sizing Solution’s visual identity, we rolled the brand out digitally, creating a clean and efficient website. Developed to work seamlessly across all platforms, the site presents Sizing Solutions as a confident and authoritative company, something we felt was key, to keep in line with their brand message and positioning.