E+I Engineering – Aligned

The Client

E+I Engineering is a global leader within the electrical switchgear and power distribution industries, with manufacturing facilities in Ireland, USA and UAE. E+I Engineering boast a varied portfolio of successfully delivered power distribution projects including data centre solutions for various multinational technology companies.

“Aligned has been instrumental in optimizing our sales process by integrating a new CRM to our systems whilst managing our inbound process through Hubspot, helping us build a qualified lead pipeline for each of the industries we target. Their Design and Web capabilities are the best and most punctual that we have used to produce high-quality marketing collateral that matches our specific needs. ”

Helen Canny
Business Development Manager
www.e-i-eng.com

The Challenge

E+I being one of the leading innovators in technology for their clients within the electrical and power distribution industry wanted to follow suit with their online client interactions. E+I wanted a way to not only create leads for their products in Europe, the Middle East and America; but they also wanted a way to interact with customers and potential customers online. Supplying valuable content about the industries, their products and the companies offerings.

How we Helped

The team at Aligned adopted the inbound methodology to focus on these challenges with Content Strategy and has achieved impressive results. 55% growth in organic traffic, and 80% growth in leads have helped power their growth going forward.

Aligned were also able to work closely with E +I’s business development team to work on sales funnel and marketing alignment.

Focussed on target companies to interact with and building marketing campaigns based on target industries and also the products in which E+I supply with each customer.

The results

New CRM Introduction

600% Increase in online leads

3X Increase in blog traffic

2X Increase in website traffic

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