78% of B2B companies report that combined marketing to sales departments strategies are not currently effective. (Salesforce, 2017)
The Aligned team has found that holding a strategy day with our clients is a fantastic way to dig deep into the pain points of their organization; and evaluate how strategy correlates to the delivery of KPI’s, goals and growth. It’s the most efficient way of ‘on-boarding’ a client project and set KPI’S for delivery over the coming months. B2B sales must be dedicated to timelines and specific goal delivery. How can you build a return on investment module for your company if you don’t plan to succeed?
Before a strategy day; the Aligned team curates a report to your company; based on your current strategy dynamics, marketings return on investment ratios, the KPI relationship between sales and marketing outputs, platform analysis, industry analysis and a competitor analysis. These factors when evaluated properly give us an accurate and analytical approach of how to introduce inbound lead generation and optimized sales strategy to reach the companies protected growth goals.
Lack of optimized sales to marketing strategy and time remains the biggest obstacles to successful lead generation for 61% of B2B marketers. (BrightTALK, 2017)
You need to begin at the start to gain a clear understanding of your industry and how best to optimize your lead generation and conversion strategies. B2B sales funnels are highly dynamic and your conversion strategy must correlate with the funnel positioning of your target customers. Who are your next potential conversions? Are they already within your sales funnel? (Consideration stage) are they someone who has a pain point but have not found your platform (Awareness stage) or could they be a current customer who is within your database and are open to using another product that you offer? Look at your current results; are they at the level you want? If not there’s a clear and concise reason behind that. Sales funnel marketing can help you reach your goals within 1 year.
74% of B2B companies who increase the engagement rate to targeted segmented lists on their databases reported a rise in conversions (Ascend2, 2017)
68% of B2B companies will use landing pages to nurture new sales leads for future conversion. (Marketing Sherpa)
During a strategy day with your team; Aligned would like to cover 4 topics with your company and team.
Vision: Where are we going?
Before we look at the technical analysis of the current conversion strategy of the company – everyone should have a firm understanding of where the company is going and why. This is very important to convey the growth that the company aims to achieve and have the buy-in from employees.
Mission/ purpose: Why do we exist? Who is the customer we serve?
Next, we must put our mission statement into focus. What pain points do we cure for our customers and their respected industries?
Strategic Priorities: What do we need to focus on to achieve our Vision?
Action planning: for the strategic priorities.
From our initial research into your sales funnel and related information; Aligned will complete a full day with the related teams to integrate strategy, goals, KPI’s next steps and offer your team a support network to report back on how KPI’s and targets have been met.
86% of B2B companies who integrate a targeted sales and marketing strategy report a return on investment in year 1. (Salesforce, 2018).
The strategy day with the Aligned team helps you ensure that your company is doing everything it should be doing to grow. Growth is at the center of all conversation. It allows us to focus on what matters.
If you’d like to talk more about a strategy day for your company; please contact David on david@alignedb2b or call on 07540882442